B520 Research Seminar on Marketing Master Seminar

Lecturer: Prof. Dr. Dominik Papies
Course description:


Language: English
Recommended for this semester or higher: 1
ECTS-Credits: 9
Course can be taken as part of following programs/modules: Economics and Finance
European Management
General Management
International Business
International Economics
Prerequisite for:


Prerequisites: ---
Limited attendance: 12
Course Type: Seminar

Monday, April 8, 2024 from 9am s.t. - 1pm: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - SR 236 NA
Thursday, May 2, 2024 from 9am s.t. - 1pm: Workshop “Presentation Skills” - SR 063 NA

Fridday, May 17, 2024: Research Plan Presentation - all day - SR 236 NA
Monday, June 17, 2024, 12 noon s.t.: Delivery of the term paper - (you can drop your term paper in the letterbox outside the faculty (addressed to Chair of Marketing - Nauklerstr. 47) or send it by post (postmark date is relevant).)
Monday, July 1, 2024: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually (all day)
Wednesday, July 17, 2024: Upload Presentation in ILIAS - 8pm s.t.
Thursday, July 18, 2024 (tentative, subject to change): Seminar (all day) - SR 225 NA
The participation in all dates is mandatory. Please take this into account.


Application deadline for the Master Seminar by March 20, 2024 in ILIAS. In case places become available after the official deadline, waiting-list candidates can be moved up.
Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).

Downloads: ---
Method of Assessment: Presentation, Term Paper, Oral Participation
Content: Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives: Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature: to be announced