The Study of Rhetoric

The General Rhetoric programme at the University of Tübingen provides students with both theoretical and practical training. The most important topics of the programme include
 

• History and theory of Rhetoric
• Text analysis and text interpretation
• Applied Rhetoric
• Interdisciplinary references of Rhetoric
• Anthropological relevance of Rhetoric
• Current rhetorical problems in various areas of society

By combining theoretical and practical training, a degree in Rhetoric gives students the opportunity to succeed in a wide range of professional fields: as a journalist or communications manager, as a Rhetoric coach or analyst, as a speechwriter or content creator, as a human resources manager or marketing manager, as a management consultant or scientist. Rhetoricians find their place in the labour market in many different ways, as the degree provides an interesting profile of skills:
 

• excellent training of judgement for evaluating social interaction processes and for planning and realising strategic action
• thorough knowledge of European intellectual history, which has been characterised by Rhetoric for centuries, as Rhetoric is the most influential Western educational system alongside Philosophy
• the ability to produce and interpret texts creatively
• an understanding of historical changes in forms of communication and the ability to write appropriate texts for different media
• the tools to analyse, evaluate and develop arguments
• technical knowledge of production processes in a wide range of media from newspapers to the Internet
• wide-ranging experience in the various forms of verbal communication (speech, technical presentation, conversation, discussion, negotiation)