Together with my research group, consisting of members of the Applied Cognitive Psychology research group at the Department of Psychology at the University of Tübingen and the Perception and Action Lab at Leibniz-Insitut für Wissensmedien (IWM), I am working on the social and cognitive foundations of knowledge exchange. How knowledge sharing processes can be supported by machine learning and artificial intelligence methods is a central question of my scientific work. The dynamics of the teaching/learning materials (e.g., in video tutorials) as well as their machine learning supported contents receive special attention in my goal to design adaptive learning opportunities. Another focus of my research is the communication of knowledge via comics, which are used in social networks, in knowledge and science communication, as well as in communicating knowledge with specific individuals (e.g. people with low literacy).

As full professor of psychology Markus Huff is head of both the Applied Cognitive Psychology research group at the University of Tübingen and the Perception and Action Lab at Leibniz Institut für Wissenmedien (IWM). His research focuses on the social and cognitive foundations of knowledge exchange.

Markus Huff studied psychology, mathematics and computer science at the University of Tübingen. After graduating as a psychologist, he received his doctorate (Dr. rer. nat.) from IWM and the University of Tübingen with a thesis on the verbal influence on visual memory. Markus Huff's doctoral thesis was awarded the Leibniz Young Investigators Prize of the Leibniz Association in 2007. After working as a postdoctoral researcher at IWM, the University of Tübingen, and Washington University in St. Louis, USA, he became junior professor of general psychology at the University of Tübingen. Before returning to Tübingen as full professor in 2020, Markus headed the Department of Research Infrastructures at the German Institute for Adult Education - Leibniz Center for Lifelong Learning e.V. (DIE) in Bonn.