B520 Research Seminar on Marketing Master Seminar

Lecturer:	Prof. Dr. Dominik Papies
Course description:	B520
Language:	English
Recommended for this semester or higher:	1
ECTS-Credits:	9
Course can be taken as part of following programs/modules:	Economics and Finance European Management General Management International Business International Economics Economics
Prerequisite for:	---
Prerequisites:	---
Limited attendance:	12
Course Type:	Seminar
Date:	Monday, April 8, 2024 from 9am s.t. - 1pm: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing" - SR 236 NA Thursday, May 2, 2024 from 9am s.t. - 1pm: Workshop “Presentation Skills” - SR 063 NA Fridday, May 17, 2024: Research Plan Presentation - all day - SR 236 NA Monday, June 17, 2024, 12 noon s.t.: Delivery of the term paper - (you can drop your term paper in the letterbox outside the faculty (addressed to Chair of Marketing - Nauklerstr. 47) or send it by post (postmark date is relevant).) Monday, July 1, 2024: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually (all day) Wednesday, July 17, 2024: Upload Presentation in ILIAS - 8pm s.t. Thursday, July 18, 2024 (tentative, subject to change): Seminar (all day) - SR 225 NA The participation in all dates is mandatory. Please take this into account.
Registration:	Application deadline for the Master Seminar by March 20, 2024 in ILIAS. In case places become available after the official deadline, waiting-list candidates can be moved up. Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).
Downloads:	---
Method of Assessment:	Presentation, Term Paper, Oral Participation
Content:	Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives:	Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature:	to be announced