The practice of strategic communication aimed at effective persuasion: in everyday life, in politics, in business, in science.
The theorie of strategic communication, which dates back to ancient Greece and, together with philosophy, represents the oldest systematic theory in European intellectual history.
Science of strategic communication, which is taught at the University of Tübingen at a separate institute with an inter- and transdisciplinary orientation.
The renowned journal Argumentation et Analyse du Discours, edited by Israeli linguist and rhetorician Ruth Amossy, has published a special issue on Tübingen: https://journals.openedition.org/aad/
Conference: Presentation skills as a future skill March 25–27, 2026, University of Tübingen
How are presentation skills related to key future skills such as critical thinking, creativity, and digital literacy? The conference brings together perspectives from rhetoric, education science, and other disciplines to discuss theoretical and empirical foundations. Download the call for contribution here.
Conference: Tübingen Topos Days – Dimensions and Facets of the Concept of Topos
June 18–19, 2026, University of Tübingen
How relevant were and are topoi in various academic disciplines (empirical and analytical, literary and discursive history, etc.)? Download the call for papers here.
The institute colloquium always takes place from 18.15 to 19.45 in room 119 of the Neuphilologicum. Organisation: Dr. habil. Franz-Hubert Robling
28.10.2025
Dr. habil. Franz-Hubert Robling: Textinterpretation: ein Kapitel aus R. Nicolosi: Putins Kriegsrhetorik
11.11.2025
Prof. Dr. Steffen Pappert: Plakatrhetorik im Bundestagswahlkampf 2025
25.11.2025
PD Dr. Maren Jäger: Rhetorik als Medienpraxis und Transdisziplin. Konzept und Aktivitäten der Berliner Plattform echo – Center for the Study of Rhetoric between Old and New Media
09.12.2025
Dr. Ruben Pfizenmaier: Angemessenheit üben – mit Quintilian
20.01.2026
Dr. Frank Schuhmacher: Die Amplificatio. Theorie und Praxis in der Frühen Neuzeit
03.02.2026
Dr. Fabian Erhardt and Dr. Markus Gottschling: Generativität, Ko-Intentionalität, Textualität - Rhetorische Perspektiven auf Large Language Models
Studies
Research
Team
Address
University of Tübingen Seminar for General Rhetoric Wilhelmstraße 50 72074 Tübingen
