The practice of strategic communication aimed at effective persuasion: in everyday life, in politics, in business, in science.
The theorie of strategic communication, which dates back to ancient Greece and, together with philosophy, represents the oldest systematic theory in European intellectual history.
Science of strategic communication, which is taught at the University of Tübingen at a separate institute with an inter- and transdisciplinary orientation.
The renowned journal Argumentation et Analyse du Discours, edited by Israeli linguist and rhetorician Ruth Amossy, has published a special issue on Tübingen: https://journals.openedition.org/aad/
The RHET AI Center, in collaboration with experimenta, is hosting the international conference transformativ – Sharing Perspectives on Artificial Intelligence from December 4 to 6, 2025, in Heilbronn: https://www.experimenta.science/transformativ/
The institute colloquium always takes place from 18.15 to 19.45 in room 119 of the Neuphilologicum. Organisation: Dr. habil. Franz-Hubert Robling
28.10.2025
Dr. habil. Franz-Hubert Robling: Textinterpretation: ein Kapitel aus R. Nicolosi: Putins Kriegsrhetorik
11.11.2025
Prof. Dr. Steffen Pappert: Plakatrhetorik im Bundestagswahlkampf 2025
25.11.2025
PD Dr. Maren Jäger: Rhetorik als Medienpraxis und Transdisziplin. Konzept und Aktivitäten der Berliner Plattform echo – Center for the Study of Rhetoric between Old and New Media
09.12.2025
Dr. Ruben Pfizenmaier: Angemessenheit üben – mit Quintilian
20.01.2026
Dr. Frank Schuhmacher: Die Amplificatio. Theorie und Praxis in der Frühen Neuzeit
03.02.2026
tbd
Studies
Research
Team
Address
University of Tübingen Seminar for General Rhetoric Wilhelmstraße 50 72074 Tübingen
