Dr. Wiebke Keller has taken on a position as acting chair at Leuphana University in Lüneburg for the academic year 2025/26 and will therefore not be teaching at the University of Tübingen during that time.
I am an Assistant Professor of Marketing at the University of Tuebingen. As an applied market researcher with a focus on pricing and retailing, I develop and apply advanced econometric models that guide managerial decision-making. Taking an interdisciplinary approach, I am always interested in bringing together knowledge from different disciplines to achieve the best possible research output. For more information see my Personal Homepage.
