Marketing

Alexandra Becker, M.Sc.

Doctoral Student

Office
Faculty of Economics and Social Sciences
Chair of Marketing, 1st floor, room 112
Nauklerstr. 47, 72074 Tübingen
 +49 7071 29-78203
a.beckerspam prevention@uni-tuebingen.de

Office Hours
On appointment by phone or via email.

Responsibilities

  •  Supervision of Bachelor and Master Theses
  • Tutorial Marketing

Research Interests

  • Understanding the benefit of machine learning methods for price optimization
  • Product affinity analysis and household segmentation
  • Personalized targeting