Marketing
Before you begin your studies abroad

To determine whether your planned courses can be recognized, please contact Jakob Zgonc before starting your studies abroad.

As a general rule, only advanced Bachelor-level courses (from the 3rd year onward) or Master-level courses are eligible for accreditation. Introductory courses (analogous to “B220 Marketing” in the Bachelor and “B420 Marketing-Mix Management” in the Master’s program) cannot be recognized, regardless of the year of study.

To check whether your selected courses meet these requirements, please submit all information necessary for an assessment, including:

  • Information on your study program (degree program and current status)
  • Detailed course syllabus for each course, including
    • course contents and proof for marketing focus
    • course level (at least third year Bachelor or Master, not introductory course)
    • work load, credits
    • examination/assessment type

We review each course individually based on its content. Therefore, please submit only the courses you actually intend to enroll in. Please note that only PDF files are accepted. General links to course descriptions or course catalogs cannot be considered. Course descriptions must be provided either in English or German.

General information regarding the recognition of academic achievements from abroad can be found on the pages of the Department of Business and Economics (2018-07Merkblatt_und_Learning_Agreement.pdf).

 

After you have completed your studies abroad

After your return, please submit the following documents to Jakob Zgonc for the final accreditation decision:

Printed original (via mail or in person):

  • “Laufzettel für Anerkennungen” (yellow form sheet, available at the Examination Office)

Digital document via e-mail (marketingspam prevention@uni-tuebingen.de):

  • Application form
  • Syllabus for each completed course  (including literature, workload/credits, type of examination, and proof that the course is at least at the 3rd-year level)
  • Transcript of Records from the host university
  • If one of the courses abroad corresponds to a course offered in a similar form at the University of Tübingen and would serve as a substitute for that course, you must also provide proof that you have not already taken this corresponding course in Tübingen (e.g., through your Tübingen transcript).