B391A Business Development: Western Companies Entering the Chinese Market

Content

In this seminar, students learn about organizational and entrepreneurial management problems in a Chinese business context. The seminar offers various frameworks about how Western companies enter the Chinese market. Students learn how these companies detect business opportunities, conduct business in China’s various economic sectors and reflect on the future developments of China’s economy. Furthermore, students analyze local customer needs in China and assess the Chinese entrepreneurial landscape. Based on group projects, students develop business solutions and business models.

Key facts about the course

ECTS-Credits

6

 

Niveau

B.Sc.

Level

Workload

35/145

class / self

Cycle

SS

generally

Course language

ENG

 

Duration of the module

1

semester

Exam

Projekt teamwork

 

Max. student number

20


Objective

Students are enabled to explain international business environments and processes and to address challenges that are of strategic importance for Western companies entering China. In addition, students enhance their ability to develop projects assigned to them in small teams. Students test theoretical knowledge already acquired through practical projects.


Registration

Registration period: October 26th - November 8th, 2020
Please register for this course in the given period by using the Online Form (available here during the registration period).

Requirement

Participants should already have completed the third semester.

Course work

Projekt teamwork

 

Course type

seminar (2 SWS)

 

Literature

Will be announced in the lecture!

 

Exam

Registration: Please register at the examination office during the central registration period.

Prüfungsamt


Course can be taken as part of the following programs/modules:

Economics and Business Administration

  • Focus Module International Business
  • Focus Module Elective Studies

International Economics

  • Focus Module Elective Studies

International Business Administration

  • Focus Module International Business
  • Focus Module Elective Studies