B391A Business Development: Western Companies Entering the Chinese Market
Please note:
This course is offered in cooperation with the China Centre in Tübingen.
Content
In this seminar, students learn about organizational and entrepreneurial management problems in a Chinese business context. The seminar offers various frameworks about how Western companies enter the Chinese market. Students learn how these companies detect business opportunities, conduct business in China’s various economic sectors and reflect on the future developments of China’s economy. Furthermore, students analyze local customer needs in China and assess the Chinese entrepreneurial landscape. Based on group projects, students develop business solutions and business models.
Key facts about the course
ECTS-Credits
6
Niveau
B.Sc.
Level
Workload
35/145
class / self
Cycle
SS
generally
Course language
ENG
Duration of the module
1
semester
Exam
teamwork project
Max. student number
20
Objective
Students are enabled to explain international business environments and processes and to address challenges that are of strategic importance for Western companies entering China. In addition, students enhance their ability to develop projects assigned to them in small teams. Students test theoretical knowledge already acquired through practical projects.
