Knowledge Design

Media innovations change the processes and contexts in which knowledge is produced and established. This also applies to the digital transformation. The boundaries between producers, intermediaries and consumers of knowledge have become more permeable. In addition, algorithms are playing an increasingly important role in all phases of the creation of knowledge contents and claims. Digitalization has thus modified the sequence of the phases of knowledge production, knowledge verification, knowledge distribution and knowledge appropriation, as well as the epistemic practices and technologies used and the actors involved. The "design" of knowledge, i.e. the illustration and representation of knowledge claims in different media and their respective means of design, plays a special role.

Rhetorical science communication is primarily interested in the structural pressure of each medium. This includes all structural requirements that a medium imposes on a communicative initiative. These specifications imply a medium-specific profile of possibilities and resistances that need to be adequately analyzed and strategically deployed. The guiding principle here is the need to constantly find new ways of conveying complex information through various media.

On a practical level, digitalization imposes high demands on media skills. The projects Knowledge Design, Science Communication Certificate Program and Online Presentation in particular take this into account by developing and implementing further training courses for impact-oriented media use.