The initial point of departure for the Research Center for Science Communication is the projects at the previous Presentation Competence Research Unit at the Chair of Prof. Dr. Olaf Kramer. Research and outreach projects such as Science Notes, Youth Presents and the RHET AI Center were established here, as was the Certificate Program Science Communication. The Research Center for Science Communication provides a new institutional framework for these and other projects: Knowledge Design, Online Presentation, Conflict and Consensus (CoCoCom), SFB 1391: Publicity Project and From Idea to Impact.
The research center's projects have a strong practical focus, with the idea of participatory science communication at their core: New, experimental formats should allow a creative and independent examination of research methods and research results, use innovative media interaction offers, take into account science-critical concerns and also allow emotionally effective dialogue elements. Research results are recontextualized clearly and comprehensibly, that is, connected to the everyday reality of the addressees.
