Institute of Modern History

Julietta Schulze (née Fricke)


since November 2023
Staff member

at the City Archive of Herrenberg

since December 2021
PhD Candidate

in Modern and Contemporary History (under the supervision of PD Dr. Daniel Menning)

State Graduate Scholarship Baden-Württemberg
July 2021-March 2022
Student Assistant/Research Assistant

at CRC 923 “Threatened Order. Societies under Stress”, Project E04 “Threat Communication, Coping Practices and Financial Market Speculation. Stock Market Booms, Crashes and Knowledge Practices (18th-19th Century)”h.)“


at the Department of Modern History

First State Teaching Exam

in History, German Philology, and Musicology. Final thesis: „Bücher – Welten. Adelige Konsumkultur im Kanton Neckar-Schwarzwald im 18. Jahrhundert“, awarded the first price of the Förderverein Geschichte an der Universität Tübingen for outstanding final theses in 2021

Student Assistant

with the project “Country Houses in Times of Change”, Department of Modern History

Student Assistant

at the Department of Ancient History


at the Department of German Language and Literatures, International Literatures, University of Tübingen


in History, German Philology, and Musicology at the University of Tübingen (Teaching Degree)



  • Material Culture and History of Consumption
  • Economic History as Cultural History
  • Urban History
  • History of the Nobility (18th and 19th Century)

PhD Project

New Worlds of Goods. Urban Retail in Württemberg, c. 1700-1850

The history of stationary retailing in the German region has received little attention. The existing research characterizes the period before 1850 as undynamic and irrelevant to later developments. However, studies on Great Britain and the Netherlands have found ample evidence that a Retail Revolution already took place in the Early Modern period, which conditioned the Industrial Revolution and the concomitant transformation into the Modern world. The PhD project examines the development of retail trade and its significance in the larger political and commercial processes as well as in the developing consumer culture, using the example of the residential, administrative cities (Oberamtsstädte) and Free Imperial cities in the Württemberg region between 1700 and 1850. In addition to the numerical and geographic distribution of stationary retail stores, it explores the nature of stock, supplier and customer networks, the use of sales techniques for example advertising, and the importance of global goods in areas of the German “Hinterland”. It thus contributes to a better understanding of trade and consumption in southwestern Germany during the Early Modern globalization.



  • (with Daniel Menning and Anne Sophie Overkamp): Global goods and Imperial Knights: Assemblages in country houses in southwestern Germany, 1700–1820, in: Jon Stobart (Hg.): Global Goods and the Country House. Comparative perspectives, 1650-1800, London 2023,
    Open Access:

Conference reports

  • (with Manuel Mozer): Encountering the Global in Early Modern Germany, 01.07.2021-02.07.2021, Tübingen, in: H-Soz-Kult, 25.02.2022.


  • Between Buying and Selling: Networks of Retailers in Württemberg Cities (1700-1850), 7. Jahrestagung des Arbeitskreises „Materielle Kultur und Konsum in der Vormoderne“: Marktpraktiken und Konsum in der vormodernen Stadt/Practices of marketing and consumption in the pre-modern city, Saarbrücken, 17.-18.11.2023.
  • Molton aus Frankfurt, Kaffee aus Memmingen und Seide aus Konstanz. Netzwerke württembergischer Einzelhändler/-innen, 1700–1850, Tagung der Gesellschaft Oberschwaben, der Akademie der Diözese Rottenburg-Stuttgart und des SFB 948 „Helden – Heroisierungen – Heroismen“ der Albert-Ludwigs-Universität Freiburg: Kulturen der Wirtschaft. Unternehmer, Unternehmerinnen und Unternehmertum in Oberschwaben seit dem Spätmittelalter, Weingarten, 09.-11.11.2023.
  • Aufbruch in neue Warenwelten. Städtischer Einzelhandel im württembergischen Raum, 1700-1850, Vorstandsrunde der Gesellschaft Oberschwaben, digital, 15.05.2023.
  • Aufbruch in neue Warenwelten. Städtischer Einzelhandel in Württemberg, 1700-1850, Forschungskolloquium zum 19. Jahrhundert, LS Prof. Dr. Ewald Frie, Universität Tübingen, 27.07.2022.
  • (with Anne Sophie Overkamp): Global Goods for Imperial Knights. The Assembling and Assemblage of (Global) Goods at Country Houses in Southwest Germany, 1700-1850, digital, IHR Partnership Seminar Series: The World in a (Historic) House. Global Connections and Collections, 02.12.2021.