Right-wing extremist and right-wing populist concepts of society are often condemned across the board without recognising that they offer their supporters a coherent and attractive meaning. Pluralist democrats need a clearer understanding of pluralism in order to reject forms of life that are anti-democratic and anti-pluralist, but also to accept or tolerate those who merely follow a different idea of the good life. The "Doing Pluralism" approach outlined here attempts to provide an impetus for this.