News
21.03.2023
The Greenhouse and Us
New blog article by Maximilian Irion
Time is money, talk is silver, silence is gold - metaphors like these are not only linguistically ubiquitous as implicit comparisons, but also significantly shape our thinking. In relation to climate change, metaphorical messages can thus be an important key to increasing our often low risk perception. But how do metaphors have to be designed so that we perceive climate change more strongly as a threat and recognise the urgency of environmentally conscious behaviour?