Impact and Outreach

One of the main tasks of the research center is to further develop the science communication skills of scientists through workshops and to offer science communication formats for multipliers (pedagogy, journalism, administration, consulting) as well as for all curious actors of a "broader" public.

In order to make all science communication courses at the University of Tübingen easily accessible, they are arranged in three groups:

1. workshops with already fixed dates,
2. workshops that can be booked on demand, and
3. events.

It is also possible to request lectures and workshops on specific science communication topics.

News

New dates coming soon!

RHET AI Center

Enquiries: salina.weberspam prevention@uni-tuebingen.de

Generative AI for science and science communication
The workshop is aimed at all researchers who want to learn more about the possibilities and limits of generative AI - in terms of research, text production and visualisations. In the workshop, participants will learn about the basis on which tools such as ChatGPT or Stable Diffusion work. Starting from a rhetorical perspective on working with generative AI, we will use concrete examples and various tools to address the topics of training data, prompting, tutoring, bias and tandem work.

Prompt to the goal. Work better with AI
Generative AI tools produce both text and images, but human-machine interaction plays a major role in achieving the optimum result. In this workshop, participants will receive an initial introduction to ‘prompting’ and the productive use of generative artificial intelligence.

Science Communication Certificate Programme

Enquiries: salina.weberspam prevention@uni-tuebingen.de

Introduction to science communication

Introduction to the opportunities and challenges of science communication
Overview and dimensions of media communication channels
Self-reflection on your own communication / finding a topic and approach
Hands-on SciComm: Becoming active yourself

Visualisation and design

Basics of successful visualisations
Visual core messages and visual abstracts
Infographics and data visualisation
Moving images and animated visualisations

Science journalism

Getting to know formats and content
Dealing with different media
Finding topics and formulating them clearly
Building your own network

Social media

Opportunities and pitfalls of social media
Communication strategies on social media
Reflection: Researchers and institutions on social media
Getting started: Your own social persona & first posts

Presenting

Addressee orientation
Key messages
Poster Flash & Pitch
Hands-on exercises and individual feedback
Online presentation

Format development & project work

Developing appropriate communication formats for your own research
Get to know creative techniques & establish new routines
From concept to prototype
Practice-orientated home assignments

Public Relations

Enquiries: tilman.woertzspam prevention@uni-tuebingen.de

Communicating research
Workshop for professors: Which channels do I use to achieve the best effect? What do journalists want to know from me? How do I formulate key messages effectively? How do I prepare for interviews? Which texts are authorised - which are not?

Speaking in front of the camera
This programme focuses on controlling nervousness, getting to know your own voice and body language better and the ability to communicate concise key messages.

Social media
‘X’ dies - what now? Which social media channels does the future belong to? How important is Linked-In? And for whom do videos on YouTube make sense?