We are in the midst of a paradigm shift in science communication: from explanation and knowledge transfer to dialog and participation. Researchers are increasingly involved in dialog and building trust between science and society. For a long time, communicating scientific knowledge to the public was seen as the task of journalism, but now, thanks to the profound change in the media and the development of new, innovative formats, there are more and more opportunities for scientists to communicate their own research directly - increasingly also in a global perspective and interconnectedness. In addition, modern science communication is no longer understood as simply passing on information: The aim is to establish a proactive dialogue with society that explores and institutionalizes the potential of participation.