18.09.2025

Alumni Input: The Rhetoric of Generative AI in Research and Communication

Alumni-Büro | Online

Moderne trifft Tradition: Die neue Aula im Mittelpunkt unseres Alumni-Events! Vor einem mintgrünen Hintergrund hebt sich die Silhouette der Aula ab – gekrönt von der ikonischen Schablone eines Alumni-Huts. Klare Schriftzüge präsentieren die wichtigsten Event-Infos, während das Design eine Verbindung zwischen Vergangenheit und Zukunft schafft.

Date: 18.09.2025
Time: 12 - 1.00 p.m.
Venue: Zoom
Registration: https://AlumniTalkGenerativeAI.eventbrite.de

Speaker: Alumnus Dr. Markus Gottschling, RHET AI Center, University of Tübingen.

About: Generative AI is reshaping how we write, argue, and produce knowledge – not by reasoning, but by generating persuasive surfaces that mimic coherence and authority. The RHET AI Center in Tübingen explores what it means to treat generative AI as a rhetorical system rather than a rational agent.
This perspective is especially relevant in research contexts, where facts, evidence, and accountability are central. Generative systems do not verify facts – they simulate plausibility. They reproduce familiar forms and shared arguments, often blurring the line between reliable knowledge and rhetorical imitation. This poses a serious challenge for disciplines grounded in empirical rigor.
The talk proposes a model of rhetorical AI literacy that equips researchers and communicators to critically engage with AI-generated content: by prompting reflectively, interpreting contextually, and co-constructing meaning. In a time of automated fluency, rhetorical awareness becomes a key skill for sustaining responsible and trustworthy communication.
The alumni input talk takes place in English via Zoom. The Zoom link will be sent to you shortly before the event.

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