B391A Business Development: Western Companies Entering the Chinese Market
Hinweis:
Dieser Kurs findet in Cooperation mit dem China Zentrum in Tübingen statt.
Der Kurs wird in englischer Sprache angeboten. Die Kursinformationen werden daher nur auf Englisch angezeigt.
Inhalt
In this seminar, students learn about organizational and entrepreneurial management problems in a Chinese business context. The seminar offers various frameworks about how Western companies enter the Chinese market. Students learn how these companies detect business opportunities, conduct business in China’s various economic sectors and reflect on the future developments of China’s economy. Furthermore, students analyze local customer needs in China and assess the Chinese entrepreneurial landscape. Based on group projects, students develop business solutions and business models.
Fakten zum Kurs
ECTS-Credits
6
Niveau
B.Sc.
Level
Arbeitslast
35/145
Kontakt/Selbststudium
Turnus
WS
generell
Kursprache
ENG
Dauer des Moduls
1
Semester
Prüfung
Projektarbeit
Max. Teilnehmer
20
Lernziele
Students are enabled to explain international business environments and processes and to address challenges that are of strategic importance for Western companies entering China. In addition, students enhance their ability to develop projects assigned to them in small teams. Students test theoretical knowledge already acquired through practical projects.
