GOMA@BW

Timeframe: 09/2023 – 03/2025
Leadership: Prof. Dr. Matthias Alke
Project staff: Simon Oehlers, M.A.
Additional researcher: Nora Leben, M.A.
Funded by: Ministry of Science, Research and Arts Baden-Württemberg

Project description:
In addition to research and teaching, further education is one of the responsibilities of universities in the federal state of Baden-Württemberg. Due to their close connection to current research, university continuing education plays a prominent role in the future professional qualification of specialists and leaders. As part of the initiative on further education WEITER.mit.BILDUNG@BW, the state of Baden-Württemberg is investing in the structural strengthening of university continuing education during the years of 2021 to 2024. The project network Hochschulweiterbildung@BW aims to establish a network of 25 regional and subject matter connectors at a total of 48 universities, to implement a cross-university digital marketing platform with booking functionality, and to establish a seal of quality for university continuing education in Baden-Württemberg.
The accompanying research project under the title GOMA@BW aims to gain insights into current structural developments and changes in forms of governance, organization, marketing, and educational provision in university continuing education. Based on various empirical approaches (structured interviews, standardized online survey, and document analyses), the following areas will be examined in detail:

• Governance and network structure (actor constellations, work and cooperation structures, project and platform management);
• Job profiles, requirements, and organizational integration of the newly created regional and subject matter connectors for university continuing education at the participating universities;
• Development of educational provision, marketing, and quality assurance in the cross-linked structures, especially considering the marketing and booking platform südwissen.