The practice of strategic communication aimed at effective persuasion: in everyday life, in politics, in business, in science.
The theorie of strategic communication, which dates back to ancient Greece and, together with philosophy, represents the oldest systematic theory in European intellectual history.
Science of strategic communication, which is taught at the University of Tübingen at a separate institute with an inter- and transdisciplinary orientation.
The renowned journal Argumentation et Analyse du Discours, edited by Israeli linguist and rhetorician Ruth Amossy, has published a special issue on Tübingen: https://journals.openedition.org/aad/
Guest Lecture with Dr. Christopher Basgier (Auburn University, USA): The History and Future of US Writing Instruction Across the Curriculum
July 28, 2026, 18:15 , Brechtbau, Room 119, University of Tübingen
The lecture traces the development of academic writing instruction in the US—from classical rhetorical education and the expansion of access to higher education in the 20th century to the current challenges posed by generative AI. Using examples from Auburn University, Dr. Basgier will discuss how rhetorical perspectives on writing can open up new approaches to critical thinking, ethics, and scientific knowledge.
Writing and GenAI: Myths and Realities (Compact Course)
July 29/30, 2026, 9:00–17:00 each day , Brechtbau, Room 119, University of Tübingen
This seminar examines common assumptions and misconceptions about writing and generative AI. Drawing on approaches from rhetoric and writing studies, participants will reflect on writing as a social and knowledge-building practice, as well as on how to engage
with AI technologies in their studies, professional lives, and everyday life. In addition to discussing scholarly texts, participants will also develop their own practical stance on the use of AI in academic writing.
The institute colloquium always takes place from 18.15 to 19.45 in room 119 of the Neuphilologicum. Organisation: Dr. habil. Franz-Hubert Robling
28.04.2026
Dr. habil. Franz-Hubert Robling: “Textinterpretation: John Bender, David E. Wellbery: Rhetoricality: On the Modernist Return of Rhetoric”
12.05.2026
Prof. Dr. Laura Lindenfeld: “Rhetorik und Wissenschaftskommunikation”
19.05.2026
Dr. Roman A. Seebeck: “Rhetorik des Brückenschlags. Thomas Manns transatlantische Vortragspraxis zwischen politischer Rede und kultureller Vermittlung”
09.06.2026
Prof. John Dryzek: Rhetoric in Democracy
23.06.2026
Jun. Prof. Blake Scott: Argument Strength and the Levels of Its Analysis: An Exercise in Confused Notions
07.07.2026
Alexander Puschmann: “Thukydides‘ Melierdialog als textrhetorisches Problem”
21.07.2026
Dr. Simon Wolf: “Das Publikum verstehen. Prinzipien der Trainingsgestaltung.”
28.07.2026
Dr. Christopher Basgier: The History and Future of US Writing Instruction Across the Curriculum
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University of Tübingen Institute of Rhetoric Wilhelmstraße 50 72074 Tübingen
