| Lecturer: | Prof. Dr. Stefan Mayer |
| Course code: | B520 |
| Language: | English |
| Recommended for this semester or higher: | 1 |
| ECTS-credits: | 9 |
| Course can be taken as part of following programs/modules: | See alma |
| Prerequisites: | --- |
| Limited attendance: | 12 |
| Course type: | Seminar |
| Dates: | See Downloads below |
| Registration: | By October 5 via alma |
| Method of assessment: | Presentation, term paper, oral participation |
| Content: | Advanced topics from Marketing will be covered in this seminar. For a detailed course description see Downloads below. |
| Objectives: | Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class. |
| Literature: | See Downloads below |
| Downloads: | Details |
| ILIAS: | TBD |
