B425A Price and Promotion Management
| Lecturer: | Jun.-Prof. Dr. Wiebke Keller |
| Course description: | B425A |
| Language: | English |
| Recommended for this semester or higher: | 1 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | For more information please refer to alma. |
| Prerequisite for: | --- |
| Prerequisites: | strongly recommended: Very good R programming skills |
| Course Type: | Lecture (2 weekly lecture hours) |
| Date: | Lecture: |
| Registration: | Limited to 20 participants - Registration will open on February 1, 2024 in Alma - end of registration time: April 21, 2024. If the number of applications exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received. Notice of admission or non-admission on Monday, April 22 by email. |
| Downloads: | --- |
| Method of Assessment: | Written exam (60 Minutes), or oral examination, or assignments or presentation or online assessment. Examination Timetable will be available on the website of the examination office. |
| Content: | This course provides an overview of tactical and strategic price management as well as promotional actions. The students will learn to identify appropriate price and promotional strategies given specific circumstances. |
| Classification: | --- |
| Literature: | van Heerde, H.J., Leeflang, P.S.H. & Wittink, D.R., How Promotions Work: SCAN*PRO-Based Evolutionary Model Building, Schmalenbach Business Review, Vol. 54 (2002), pp. 198-220. |