Welcome to the Chair of Marketing

Dear students, please note that the Office is closed from August 12 until 23, 2019. The office will re-open with the usual hours (10 - 12 am) on Tuesday, August 27, 2019.

Exam Review for B321I and for B321J will take place for B321I on Tuesday, August 27, 2019 from 9 - 10 am and for B321J from 10 - 11 am (room 110, Nauklerstr. 47). Please register for both exams by e-mail to: marketingspam prevention@uni-tuebingen.de indicating your first name/name/student ID. Registration for B321I and for B321J until Monday, August 26, 2019 at noon (12 a.m.). A confirmation of your registration will not be sent. Grades will be made available in Campus by the examination office shortly.

Exam Review for B321K will take place on Thursday, August 8, 2019 from 9 - 10 am (room 110, Nauklerstr. 47) and for B320 on Thursday, August 8, 2019 from 10 - 11 am. Please register for both exams by e-mail to: marketingspam prevention@uni-tuebingen.de indicating your first name/name/student ID. Registration for B321K and B320 until Wednesday, August 7, 2019 at 11 p.m. A confirmation of your registration will not be sent. Grades will be made available in Campus by the examination office shortly.

Leistungsnachweise B220
Die Scheine B220 (HT und NT) aus dem WS 2018/19 sowie aus den vorangegangenen Semestern liegen ab sofort im Sekretariat des Lehrstuhls zu den dortigen Öffnungszeiten zum Abholen bereit.

The article "Cross-Price Elasticities and Their Determinants: A Meta-Analysis and New Empirical Generalizations", co-authored by Johannes Auer and Dominik Papies, has been accepted for publication in the Journal of the Academy of Marketing Science. The journal is one of the premier journal in marketing research, and is featured in the Financial Times journal list. The article is available here.