Institute of Historical and Cultural Anthropology

Sarah Ullrich: Practices of aesthetic meaning-making between museum space and digital image technologies (working title)

First supervisor: Prof. Dr. Christoph Bareither
Second supervisor: Prof. Dr. Sharon Macdonald (CARMAH / HU Berlin)

Social media may have a double role in museums: on the one hand, exhibition contents and professionally curated knowledge are integrated and expanded into the digital spheres of everyday life; on the other hand, media-related daily routines, principles and experiences shape the institutionalized contexts of museums and art galleries. In the digital realm and especially on social media platforms, the visual or the pictorial is becoming the predominant tool for the active engagement with museum spaces and objects. Through digital image technologies, i.e. technologies that have a constitutive function for creating, editing or sharing digital images, visitors enact and shape their museum and art experience and thereby actively participate in processes of meaning-making. Digital image technologies and the modes of action that evolve in relation to them thus play a constitutive role in the digital transformation of museums – especially regarding