B520 Research Seminar on Marketing Master Seminar

Lecturer:	Prof. Dr. Stefan Mayer
Course description:	B520
Language:	English
Recommended for this semester or higher:	1
ECTS-Credits:	9
Course can be taken as part of following programs/modules:	For more information please refer to Alma.
Prerequisite for:	---
Prerequisites:	---
Limited attendance:	12
Course Type:	Seminar
Dates:	Please see outline.
Registration:	Application deadline October 13, in Alma. More detailed information can be found here (outline).
Downloads:	---
Method of Assessment:	Presentation, Term Paper, Oral Participation
Content:	Advanced topics from Marketing will be covered in this seminar. A detailed course description is available here.
Objectives:	Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature:	to be announced

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