Consumption in a digital world (B321I)
Lecturer: | Shobhit Eusebius, (PhD Research Student, University of Otago, New Zealand) |
Course description: | B321I |
Language: | English |
Recommended for this semester or higher: | 5 |
ECTS-Credits: | 6 |
Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
Prerequisite for: | --- |
Prerequisites: | passed exam in Marketing B220 (101) |
Limited attendance: | --- |
Course Type: | Lecture (2 weekly lecture hours) |
Date: | Lecture: on Mondays from 2 c.t. - 4 pm, OSA - Keplerstr. HS 001 (Beginning April 30, 2018) |
Registration: | in ILIAS |
Downloads: | in ILIAS |
Method of Assessment: | Written Exam (60 minutes) |
Content: | The course covers the impact of digitization on the psychological, social, and cultural elements of consumer behaviour. |
Classification: | Students will learn to define and describe the key psychological, social, and cultural elements of consumer behavior, and the impact of digitisation on these elements. |
Literature: | Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. Boston: Pearson. |