B421 eBusiness
| Lecturer: | Prof. Dr. Dominik Papies |
| Course description: | B421 |
| Language: | English |
| Recommended for this semester or higher: | 1 |
| ECTS-Credits: | 6 |
| Course can be taken as part of following programs/modules: | Economics and Finance European Management General Management International Business International Economics Economics Management and Economics |
| Prerequisite for: | --- |
| Prerequisites: | --- |
| Course Type: | Lecture (2 weekly lecture hours) |
| Date: | Lecture: |
| Registration: | Please join the course eBusiness only in ILIAS. |
| Downloads: | ILIAS |
| Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment. Exam last week of July or first half of August. More information can be found on the website of the Examinations Office. |
| Content: | Content of the lecture is the analysis of specific market conditions on electronic marketplaces (e.g. lower search costs, information asymmetry, lower marginal cost). |
| Objectives: | Students understand the relevance of digitization, e-commerce, and other online activities. Students will have an understanding how digitization has changed the marketplace, and how marketing instruments can be applied successful in the online domain. |
| Literature: | Brynjolfsson, E. & Smith, M.D. (2000): Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Management Science, 46 (4), P. 563-585. Granados, N., Gupta, A., Kauffman, R.J. (2011): Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry. Information Systems Research, 23 (1), P. 164-181. |