Marketing

B520 Research Seminar on Marketing Master Seminar

Lecturer:Prof. Dr. Stefan Mayer
Course description:B520
Language:English
Recommended for this semester or higher:1
ECTS-Credits:9
Course can be taken as part of following programs/modules:For more information please refer to Alma.
Prerequisite for:---
Prerequisites:---
Limited attendance:12
Course Type:Seminar
Dates:Please see outline.
Registration:Application deadline October 13, in Alma. More detailed information can be found here (outline).
Downloads:---
Method of Assessment:Presentation, Term Paper, Oral Participation
Content:Advanced topics from Marketing will be covered in this seminar. A detailed course description is available here.
Objectives:Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature:to be announced