Market Research (B321)
| Lecturer: | Prof. Dr. Dominik Papies |
| Course description: | B321 |
| Language: | English |
| Recommended for this semester or higher: | 4 |
| ECTS-Credits: | 9 |
| Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
| Prerequisite for: | --- |
| Prerequisites: | --- |
| Course Type: | Lecture (2 weekly lecture hours), Tutorial (2 weekly lecture hours) |
| Date: | Lecture: on Thursdays from 2 pm - 4 pm c.t. - (beginning 20th April 2017) - HS 23 Kupferbau !The tutorial on Thursdays is for all students with own laptop. Only students without own laptop are allowed to attend the tutorial on Tuesdays in the PC lab.(All tutorials start on 25th April) |
| Registration: | Registration via ILIAS. |
| Downloads: | ILIAS |
| Method of Assessment: | Written Exam (60 minutes), two ungraded assignments required for admission Regular date: Thursday, 3 August 2017 from 2 - 3 pm Additional date: Wednesday, 4 October 2017 from 4 - 5 pm - HS 21 Ku |
| Content: | Students know how to conduct their own market research project, under which circumstances which data collection method is appropriate, and which method of data analysis is optimal in which situation. Students will also be aware of how to apply the knowledge they acquire in lecture and practice course to marketing research case studies. In the tutorials, students learn to use and apply R. |
| Classification: | 1. Data collection |
| Literature: | Field, A., & Miles, J. (2012). Discovering Statistics Using R. London; Thousand Oaks, Calif: Sage Publications Ltd. |