Consumption in a digital world (B321I)

Lecturer:	Shobhit Eusebius, (PhD Research Student, University of Otago, New Zealand)
Course description:	B321I
Language:	English
Recommended for this semester or higher:	5
ECTS-Credits:	6
Course can be taken as part of following programs/modules:	International Economics International Business Administration Economics and Business Administration
Prerequisite for:	---
Prerequisites:	passed exam in Marketing B220 (101)
Limited attendance:	---
Course Type:	Lecture (2 weekly lecture hours)
Date:	Lecture: on Mondays from 2 c.t. - 4 pm, OSA - Keplerstr. HS 001 (Beginning April 30, 2018)
Registration:	in ILIAS
Downloads:	in ILIAS
Method of Assessment:	Written Exam (60 minutes) Regular date: Monday, July 23, 2018 from 6 - 7 p.m. - room HS 25 Kupferbau Additional date: Monday, October 1, 2018 from 2 - 3 p.m. - HS 21 Kupferbau
Content:	The course covers the impact of digitization on the psychological, social, and cultural elements of consumer behaviour. 1. Define and describe key psychological, social, and cultural elements of consumer behaviour. 2. Define and describe the concept of self, and the impact of digitization on the concept of self. 3. Describe the impact of the digitization of the self-concept has on psychological, social, and cultural elements of consumer behaviour.
Classification:	Students will learn to define and describe the key psychological, social, and cultural elements of consumer behavior, and the impact of digitisation on these elements.
Literature:	Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. Boston: Pearson. Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2), 139-168. Belk, R. W. (2013). Extended self in a digital world. Journal of consumer research, 40(3), 477-500.