Doctoral Student

Alexandra Becker, M.Sc.

Office
Faculty of Economics and Social Sciences
Chair of Marketing, 1st floor, room 112
Nauklerstr. 47, 72074 Tübingen
+49 7071 29-78203
a.beckerspam prevention@uni-tuebingen.de

Office Hours
On appointment by phone or via email.

Responsibilities

Supervision of Bachelor and Master Theses
Tutorial Colloquium Marketing
Tutorial Market Research
Recognition of study achievements from abroad (for details on our guidelines please see here)

Research Interests

Understanding the benefit of machine learning methods for price optimization
Product affinity analysis and household segmentation
Personalized targeting