This Research Line intends to contribute to optimizing the design of sports leagues and competitions based on empirical (demand) studies. A focus is put on disentangling the relevance of different uncertainty, surprise and suspense elements for sport consumers. As such, studies in this Research Line are closely linked to research on decision making under uncertainty in other contexts, such as financial and insurance markets.
Research Line 2 is embedded into the Institute’s Research Line Performance. Selected studies were conducted on behalf of leagues (such as Major League Soccer) and funded with research grants from the Union of European Football Associations (UEFA) and the Fédération Internationale de Football Association (FIFA).
