Institute of Sports Science

Research Line 3: Media & Management

This Research Line intends to contribute to better understanding the role of digitalization processes and ‘new’ forms of communication (e.g. via Social Media) on the demand for sports as well as the way sports is managed and presented in the media.

Research Line 3 is embedded into the Institute’s RL Performance and linked to the University’s core research area Education and Media. In this regard, the department recently started a close collaboration with the Leibniz-Institut für Wissensmedien (IWM).

Selected journal publications