B321L Crisis Management / Online
Lecturer: | Adjunct Professor Dr. Rob Britton (Georgetown University) |
Course description: | B321L |
Language: | English |
Recommended for this semester or higher: | 5 |
ECTS-Credits: | 6 |
Course can be taken as part of following programs/modules: | International Economics International Business Administration Economics and Business Administration |
Prerequisite for: | --- |
Prerequisites: | --- |
Limited attendance: | 30 |
Course Type: | Lecture (3 weekly lecture hours) |
Date: | Online Block Course: Because this is a compressed course, attendance is compulsory for all days! Please see below for registration details. |
Registration: | Limited to 30 participants. Registration open for all (no first-come, first-served): Registration will open on Monday, October 19, 2020 on ILIAS - end of registration time: Sunday, November 1, 2020 (23:55 p.m.). If the number of applications (limited to 30 participants) exceeds the number of places available, we unfortunately will not be able to accept all of the applicants. In this case, a random selection will be made from all the applications received. (10 places are reserved for our incoming students who have not yet received their ILIAS-Login. Please write an email to marketing, this is on a first come, first served basis). @uni-tuebingen.de |
Downloads: | in ILIAS |
Method of Assessment: | Written exam, or oral examination, or assignments or presentation or online assessment Assessment will be 70% in-class projects, team presentation, and individual student participation; and 30% final exam. |
Content: | Familiarize students with a broad range of crises and management responses, especially in global settings |
Objectives: | Students will learn basic principles of crisis management, best-practice strategies and tactics to effectively manage acute, serial, and chronic crises, and managerial and personal approaches to living with a workplace in crisis. We will of course, discuss management of the COVID-19 mega-crisis from inception to November, with emphasis on different national and corporate approaches. |
Literature: | Required Reading – Case Studies and Articles: Cleeran, Kathleen, Harald J. van Heerde, and Marnik G. Dekimpe, „Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises,“ Journal of Marketing, Vol. 77 (2013), pp. 58-77 Greyser, Stephen A., „Johnson & Johnson: The Tylenol Tragedy“ (Harvard Business School, 1982) |