Institute of Sports Science

Social Media and Sport – Study program on German TV

The German TV station WDR has reported about the Bachelor study program Sport Media Research in "sport inside" – a renowned TV format reckoned as critical and profound which received the German TV award in the category "Best Sports Program" in 2013. Subject of a ten-minute documentary "Bestellte Wahrheiten" (Commissioned Truths) is the self-marketing of professional soccer clubs and players via social media. Social media and sport is one of several topics in research and teaching at the department for Sport Economics, Sport Management & Media Research. The seminar was organized by Dr. Christoph G. Grimmer.