29.03.2022

Tübinger students win International Case Study Competition

On 23 March 2022, a team of M.Sc. Sport Management students from Tübingen won the finals of an international sport management case study competition. The finals were organized by the IOC Olympic Studies Centre.

In the case study competition, Master students of the M.Sc. Sport Management program in Tübingen (lecturer: Felix Otto) competed against teams of students from several other universities including Mainz, Bayreuth, Leipzig, Leuven (Belgium), the German Sport University Cologne as well as the Heilbronn University of Applied Sciences. The best teams from each university were invited to take part in a final round together with other students from international universities.

This year’s finals were for the first organized time by the IOC Olympic Studies Centre. The task in the final round was to develop a spectator engagement strategy for a so-called „phygital game“ (connects the physical and digital world) of an international sports federation. The jury was made up by renowned experts, including Abhinav A. Bindra (Olympic champion and entrepreneur), Hee Jung Hong (lecturer and expert for eSports), Deanna Jevans (project lead, partnerships and eSports development, International Tennis Federation), Kaan Mazlumca (2021 Olympic virtual series champion in laser class) und Jack Modolo (virtual sports and gaming, International Olympic Committee). The students from Tübingen – Liya Duo, André Oeverdieck, Joel Prosenbauer, and Lara Schoepe – convinced the jury with their concept and achieved an excellent first place.