B520 Research Seminar on Marketing Master Seminar

Lecturer: Prof. Dr. Dominik Papies
Course description:


Language: English
Recommended for this semester or higher: 1
ECTS-Credits: 9
Course can be taken as part of following programs/modules: Economics and Finance
European Management
General Management
International Business
International Economics
Prerequisite for:


Prerequisites: ---
Limited attendance: 12
Course Type: Seminar

Friday, April 16, 2021 from 5.45pm s.t. - 7.15pm: Kick-Off and beginning of preparation time/topic assignment/Workshop "Academic Writing"
Wednesday, April 22, 2021 from 7.30pm  - 9.30pm Virtual Screening of the Movie "Coded Bias" 
Friday, April 30, 2021 from 11am – 1pm: 1st Virtual Q&A Session on Programming (send us your 

questions via email by April 28, 2021 8pm) 

Monday, May, 3, 2021: Video “Presentation Skills” online available  

Monday, May, 10, 2021 from 10am – 11am: 2nd Virtual Q&A Session on Programming (send us your questions via email by May 7, 2021 - 12 noon) 

Thursday, May 20, 2021: Research Plan Presentation: all day 
Friday, June 25, 2021, 12 noon s.t.: Delivery of the term paper - (you can drop your term paper in the letterbox outside the faculty (addressed to Chair of Marketing - Nauklerstr. 47) or send it by post (postmark date is relevant).)
Friday, July 9, 2021: Feedback Session (Nauklerstr. 47) - Dates will be coordinated individually (all day)
Sunday, July 25, 2021: Upload Presentation in ILIAS - 8pm s.t.
Monday, July 26, 2021: Seminar (all day)
The participation in all dates is mandatory. Please take this into account.


Application deadline for the Master Seminar by April 11, 2021 in ILIAS. In case places become available after the official deadline, waiting-list candidates can be moved up.
Please attach to your application a current transcript detailing grades achieved to date (PDF file). The order of registration does not affect the allocation of places. More detailed information can be found here (outline).

Downloads: ---
Method of Assessment: Presentation, Term Paper, Oral Participation
Content: Advanced topics from Marketing will be covered in this seminar. A detailled course description is available here.
Objectives: Students will learn how to successfully analyze advanced marketing problems in a scientific thesis. Training of analytic and presentation skills will complement this class.
Literature: to be announced