Marketing

Welcome to the Marketing and Data Science Group

SQ700 – Projektmanagement (itdesign GmbH)
21.05.2026

Liebe Studierende,
haben Sie Interesse an einer Projektmanagement Case Study und Networking mit Professionals aus der IT-Branche?
Dann könnte dieses Seminar für Sie das Richtige sein!
Weitere Informationen finden Sie im Infoblatt
 

Stefan Mayer co-authors large multi-analyst study published in Nature
13.04.2026

The study investigates analytical robustness in the social and behavioral sciences by having multiple independent teams reanalyze the same datasets. By examining 100 studies, the authors found that researchers' individual choices in data processing and statistical modeling significantly affect both numerical results and final scientific conclusions. While 74% of reanalyses supported the original claims, only 34% produced nearly identical statistical values, revealing a high degree of analytical variability. The study suggests that findings are often contingent on a single analytical path, which may lead to an overestimation of an effect's certainty. To address this, the authors advocate transparent practices, such as multi-analyst projects and multiverse analyses, to better communicate scientific uncertainty. Consequently, the report concludes that the field must move beyond “single-shot” analyses to ensure that empirical evidence is truly robust and objective.

The paper (https://www.nature.com/articles/s41586-025-09844-9), co-authored by a total of 457 researchers, is part of a package of papers describing how methods and analysts shape results in behavioral and social sciences.

Course B421 eBusiness for summer term is online!
12.03.2026

Our course B421 eBusiness for master students is now online. 

Please find more information on alma.

We are looking for student assistants!
26.02.2026

The Marketing and Data Science Group is looking for two dedicated student assistants:

  • Student assistant in Data Science: Help us to develop and prepare teaching material and support us in research projects with a focus on Data Science. Further details
  • Student assistant in Marketing: Help us to develop and prepare teaching material and support us in research projects with a focus on Marketing. Further details 

We look forward to receiving your application to marketingspam prevention@uni-tuebingen.de

Teaching program for summer term is online!
10.02.2026

Our teaching program for the upcomming summer term is online, including seminars. An overview of bachelor and master courses can be found on our website. For detailed course information check out alma.

Please note that for some courses (primarily seminars) a registration is required.

Also note that the program is still subject to slight changes and will be updated during the upcoming weeks.

Congratulations!

Congratulations to Julian Feldhäuser on his successful PhD defense - we are very happy and proud of you!

B322b im SoSe 2026
20.01.2026

Im kommenden Sommersemester 2026 bietet PD Dr. Adrienne Cansier wieder das Bachelorseminar B322b an. Anmeldungen sind bis zum 28.02.2026 möglich. Weitere Informationen finden Sie auf alma.

Masterarbeiten bei Frau PD Dr. Adrienne Cansier
20.01.2026

Frau PD Dr. Adrienne Cansier bietet auch im Sommersemester 2026 wieder ein Betreuungskolloquium für Masterarbeiten an. Deadline für die Bewerbung ist der 28.02.2026. Weitere Informationen finden Sie hier.

Abwesenheit Wiebke Keller
16.10.2025

Juniorprofessorin Dr. Wiebke Keller wird ab Oktober 2025 für ein Jahr als Verwaltungsprofessorin für Marketing an der Leuphana Universität Lüneburg tätig sein. In dieser Funktion wird sie Lehrveranstaltungen im Bereich Marketing übernehmen und ihre Expertise in den Bereichen quantitative Marktforschung, Pricing und Retailing in Forschung und Lehre einbringen.

Contact

Prof. Dr. Stefan Mayer
Acting Chair
Nauklerstr. 47
1st floor, room 109
stefan.mayerspam prevention@uni-tuebingen.de

 

Team Assistant
Nicole Berger
Nauklerstr. 47, 1st floor, room 110
+49 7071 29-78202
marketingspam prevention@uni-tuebingen.de
Office Hours: Tuesdays and Thursdays, 10:00 a.m. - 11:00 a.m. (or make an appointment via e-Mail)

Teaching
Service

Team