25.07.2016 – On July 8, 2016 the second Social Media and Sports Day took place at the Institute of Sports Science in Tübingen. Overall, 19 speakers from Germany, Austria and Switzerland – amongst others Sonja Utz (ERC Grantee, University of Tübingen), Peter Kort (CEO Sponsoring & Hospitality, Allianz Deutschland AG) and Marcus Jung (former Media Director VfB Stuttgart) – shared their professional knowledge and provided insights on current issues related to social media communication in sports. The event was organized by students in a seminar supervised by Christoph G. Grimmer.