The Premier League and its 'Big Six'
Tim Pawlowski recently commented in the British newspaper The Telegraph on the relevance of title contention in professional sports.
For several years now, the research team headed by Tim Pawlowski is exploring empirically the relevance of different uncertainty, surprise and suspense elements for sport consumers. With this research line, the scientists intend to contribute to optimizing the design of sports leagues and competitions based on empirical (demand) studies.
Although empirical evidence on the relevance of competitive balance for sport fans is generally mixed, “it is certainly a competitive advantage for the Premier League to regularly have several - at least two or three - title contenders each season,“ said Tim Pawlowski recently in the British newspaper The Telegraph. His statement is backed up, for instance, by empirical findings coming from a study on soccer fans in the US.Back