Bio
Markus Gottschling brings together literature, rhetoric, and science communication in his research and teaching.
He is a research associate at the Department of General Rhetoric, where he also teaches, and coordinates scientific activities at the RHET AI Center. There, he leads the working group Communicative Competence, which focuses on how communication skills shape the relationship between science, society, and technology. Since 2025, he has been co-director of the RHET AI Coalition, an international research network at the interface of rhetoric and artificial intelligence.
He develops and teaches training programs in science communication, both for the RHET AI Center and as part of the certificate program Science Communication and Media Competence, which he oversees.
His current research explores how rhetoric and generative AI interact – particularly in co-creative writing processes and the development of what he calls Rhetorical AI Literacy. He is also interested in the role of fictionalization in science communication and how narrative techniques can reshape public engagement with scientific knowledge.
Markus Gottschling has published on a range of topics at the intersection of rhetoric and science communication. These include methods of recontextualizing scientific knowledge (Recontextualized Knowledge. Rhetoric – Situation – Science Communication, co-edited with Olaf Kramer), the specific challenges of communicating the humanities, and, in literary studies, the relationship between space theory and narration. His dissertation focused on the theme of getting lost in the polar regions of literature.
In addition to academic publications, his journalistic work has appeared in Akzente, DUZ-Magazin, Science Notes Magazin, and on wissenschaftskommunikation.de.
