Guido Zurstiege, born in 1968, is Professor for Media Studies (focus on empirical media research).
Monday 16.15 - 17.15 hrs
For registration please contact Mrs. Lambrecht via e-mail. Please specify the topic for the appointment .
+49 (0) 7071 29-72359
Fax: +49 (0) 7071 29-5403
Guido Zurstiege's research work focuses on advertising and corporate communication, media culture, media and communication theory, and reception and impact research.
Guido Zurstiege studied communication science, English studies and economic policy in Münster. He has published numerous monographs, collected works and essays (Rowohlt Verlag, UTB, VS Verlag für Sozialwissenschaften, Herbert von Halem Verlag) on subjects including media and communication science, consumption sociology and media cultural studies.
Following his dissertation (1997) on the representation of men in advertising, Guido Zurstiege was made Assistant Professor at the Institute of Communication Science, University of Münster. After completing his post-doctoral studies (2004), Guido Zurstiege lectured at various universities in Germany, Austria and Switzerland.
In his current research, Guido Zurstiege addresses the professional decision-making sequences in the process of the planning, production and distribution of advertising, and the self-image, professional roles and value orientation of advertising professionals.