Institute of Media Studies

Prof Dr Guido Zurstiege

Guido Zurstiege, born in 1968, is Professor for Media Studies (focus on empirical media research).

Universität Tübingen
Media Studies
Wilhelmstr. 50
Room 264
D-72074 Tübingen

 +49 (0) 7071 29-78435
Fax: 0049 (0) 7071 29-5403

Office hours

Due to the current situation, office hours for the 2021 summer semester will currently be held in digital format on Tuesdays from 4:00 pm to 5:00 pm, beginning 04/20/2021.

Please register for Ilias via the following link no later than the Friday afternoon before the respective office hours: 

Please direct inquiries to the secretariat at the following address:




Anja Lambrecht / Birgit Feller
Room 265
Wilhelmstr. 50

 +49 (0) 7071 29-72359
Fax:  +49 (0) 7071 29-5403




Guido Zurstiege's research work focuses on advertising and corporate communication, media culture, media and communication theory, and reception and impact research.

Curriculum Vitae

Guido Zurstiege studied communication science, English studies and economic policy in Münster. He has published numerous monographs, collected works and essays (Rowohlt Verlag, UTB, VS Verlag für Sozialwissenschaften, Herbert von Halem Verlag) on subjects including media and communication science, consumption sociology and media cultural studies.

Following his dissertation (1997) on the representation of men in advertising, Guido Zurstiege was made Assistant Professor at the Institute of Communication Science, University of Münster. After completing his post-doctoral studies (2004), Guido Zurstiege lectured at various universities in Germany, Austria and Switzerland.

In his current research, Guido Zurstiege addresses the professional decision-making sequences in the process of the planning, production and distribution of advertising, and the self-image, professional roles and value orientation of advertising professionals.

Other media studies activities

Main publications

Complete list of publications:  PDF file.