18.10.2022

New publication in International Journal of Research in Marketing

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

The article „Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters“ is accepted for publication in the International Journal of Research in Marketing. The article is joint work by Wiebke I.Y. Keller and Kai Widdecke, Karen Gedenk and Barbara Deleersnyder. The International Journal of Research in Marketing has a 5-year impact factor of 8.047 and is an A-ranked journal (VHB JOURQUAL).