Establishing a start-up business in Korea as a foreign entrepreneur

Wednesday October 16th 2024, 18:00 c.t., Wilhelmstraße 133 , Room 30

Dr. Stephan Gerschewski is Associate Professor in Strategy & Enterprise at Edinburgh Business School, Heriot-Watt University, UK. Prior to joining Heriot-Watt University, Dr Gerschewski worked as a Senior Lecturer in International Marketing at Kent Business School, University of Kent, UK, and as a Lecturer in International Business & Strategy at Henley Business School, University of Reading, UK. Dr. Gerschewski is currently a Visiting Professor in International Business at University of Tübingen and University of Göttingen. Dr. Gerschewski’s main research areas relate to International Entrepreneurship, export strategy and performance of small and medium-sized enterprises (SMEs), and cross-cultural management. Dr. Gerschewski has published several articles in major academic journals (ABS 4, SJR - Q1, ABDC - A). Dr. Gerschewski is Associate Editor of European Management Journal (EMJ), and he serves on the Editorial Review Board of Multinational Business Review (MBR) and Journal of Small Business and Enterprise Development (JSBED).

Korea has experienced ‘miracle’ economic growth rates in the recent past. Korea has not only developed major global players, such as Samsung and Hyundai, but has also become an increasingly attractive market for foreign companies and foreign entrepreneurs. The rapid economic growth of South Korea after World War 2 has been commonly termed as the ‘Miracle on the Hangang River’. This lecture will introduce the economic, political, and cultural environment that influences doing business in Korea. In particular, the lecture will focus on how foreign entrepreneurs and companies can establish a successful start-up business in Korea. The contents will include market entry, marketing, and human resource management.