Forschungsschwerpunkt 3: Medien & Management

Dieser Forschungsschwerpunkt thematisiert die Auswirkungen der Digitalisierungsprozesse und neuen Formen der Kommunikation (z.B. über soziale Netzwerke) auf die Sportnachfrage und die Art und Weise wie Sport gemanagt und in den Medien präsentiert wird.

Der Forschungsschwerpunkt 3 ist in den Forschungsschwerpunkt Leistung des Instituts eingebettet und inhaltlich mit dem Schwerpunktthema Bildung und Medien der Universität verknüpft. Hierfür kooperiert das Team des Arbeitsbereichs mit dem Leibniz-Institut für Wissensmedien (IWM).

• The effects of overseas exhibition games on consumer interest: the case of the English Premier League. European Sport Management Quarterly, 1–20, 2023. (co-authored by G. Nalbantis &  T. Pawlowski).
• Predicting transfer fees in professional European football before and during COVID-19 using machine learning. European Sport Management Quarterly, 24(3), 603–623, 2022. (co-authored by Y. Yang, J. Koenigstorfer & T. Pawlowski).
• Trust in fairness, doping, and the demand for sports: A study on international track and field events. European Sport Management Quarterly, 21(5), 731–747, 2021. (co-authored by F. Otto, T. Pawlowski & S. Utz).
• Decision-making in professional football: an empirical analysis of club members’ voting behaviour. European Sport Management Quarterly, 23(4), 923–941, 2021. (co-authored by D. Coates, M. Fahrner & T. Pawlowski).
• “Germany crashes out of World Cup” - A mixed-method study on the effects of crisis communication on Facebook. Journal of Sport Management, 2021. (co-authored by S. Utz, F. Otto & T. Pawlowski).
• Analysing the context-specific relevance of competencies – Sport management alumni perspectives. European Sport Management Quarterly,  20(3), 344–363, 2019. (co-authored by M. Fahrner & U. Schüttoff).
• Multi-level policy implementation: Exploring organisational coordination – the case of the German Swimming Federation’s National Training Framework implementation. International Journal of Sport Policy and Politics, 10(3), 549-566, 2018. (co-authored by M. Fahrner & C. Klenk).
• The demand for licensed merchandise in sports – on the purchase channel choice. Journal of Sport Management, 31(5), 433-451, 2017. (co-authored by G. Nalbantis, M. Fahrner & T. Pawlowski).
• Same, same – but different! On consumers’ use of corporate PR media in sports. Journal of Sport Management, 30(4), 353-368, 2016. (co-authored by V. Burk, C. G. Grimmer & T. Pawlowski).
• Reflections of German football journalists on their relationships with Bundesliga club public relations practitioners. International Journal of Sport Communication, 6(4), 446-463, 2013. (co-authored by C. G. Grimmer & E. M. Kian).