About:
University of Tübingen alumna Cordula Frandsen is one of Germany’s leading experts on LinkedIn and Corporate Influencing. With a background in American Studies, she knows firsthand that humanities degrees don’t come with a predefined career path. Since 2004, she has worked as a producer, helping individuals and brands gain the visibility and attention they deserve. Today, she brings this expertise to the digital agency CAMAO, where she leads strategic and operational initiatives in LinkedIn consulting, Corporate Influencer programs, and Personal Branding.
Cordula collaborates with renowned companies such as Deutsche Telekom, Accenture, F.A.Z., and Freudenberg, as well as individuals looking to refine their Personal Brand. She practices what she preaches - combining expertise with practical tips and a touch of humor to make personal branding accessible and effective. In her talk, she will share how students can navigate their own path into the job market, build a strong LinkedIn presence early on, and use personal branding to create real professional opportunities.
