The Marketing office is responsible for the University's central marketing strategy on behalf of the President’s Office. The measures primarily concern the maintenance and development of the University of Tübingen brand, strategic marketing and student marketing. We plan and carry out advertising campaigns and coordinate the introduction of AI tools in student recruitment.
We are available to Deans’ Offices and program coordinators for information and as a sounding board for ideas when it comes to setting up and developing advertising activities. We can help define the market positioning of a study program and provide support in developing a data-based and sustainable recruitment strategy.
