Uni-Tübingen

Science and Communication

Aesthetic paradigms in science communication

The CRC's public engagement project aims to effectively communicate research concerns and project results to the scientific and general public. To this end, innovative public engagement practices are developed and researched.

Approach

In addition to established formats such as lecture series, exhibitions, special lectures and other PR activities, two complementary media strategies were used in the CRC's first funding phase:

In workshops with the project staff, the basics of science communication were taught and applied in the joint development of the articles. In the second funding phase, the previous approaches will be taken up and expanded to include a scientifically sound social media strategy. The aesthetic dimension of communication is to be used in an even more sophisticated way. The focus will increasingly be on formats that are geared towards interaction and participation

Questions and objectives

The project aims to investigate how humanities topics are perceived and become relevant in social discourse. This will be implemented in a participatory manner in line with a public engagement concept. It also aims to train and strengthen the communicative competence of all CRC members. A particular focus will be on innovative models for communicating humanities topics in the context of social media and on researching aesthetic formats in science communication. 

Three areas of activity arise from the research questions:

  1. Increasing the impact of communication through events and established social media formats,
  2. further developing the communicative competence of researchers,
  3. the completion of a doctoral thesis that explores the potential of aesthetic elements in the context of science communication through impact research.

Research project

Instagram channel Different Aesthetics

Digitalization and the establishment of social media have opened up a wide range of opportunities to share humanities topics and theories with the public in new ways. This is where the Instagram project comes in and aims to explore the potential and possibilities of social media communication for the humanities. Due to the dominance of the aesthetic, the medium Instagram seems to be particularly suitable for communicating the questions of the CRC. 

The aim of the Instagram project is to translate the research concerns and project results of the CRC in a vivid way and make them accessible to the Instagram audience. The planned posts, which will be created in collaboration with external designers, are intended to highlight the social relevance of aesthetic issues and, by attracting social media attention, increase awareness of humanities research and arouse interest in issues relating to aesthetics.

Research in the project also serves to explore how aesthetic experiences in social media can be used as an element of science communication.

Formats

Special Lectures
Lecture series
Exhibitions
Cooperation with the Avenue magazine
Different Aesthetics in schools
Different Aesthetics digital
Talks
Press archive

Team

Chair:

second funding phase:
Prof. Dr. Olaf Kramer

first funding phase:
Prof. Dr. Annette Gerok-Reiter
Prof. Dr. Anna Pawlak
Prof. Dr. Jörg Robert

Project members:

second funding phase:
Dr. Franziska Hammer
Sabrina Simmendinger

first funding phase:
Dr. Franziska Hammer
Sanja Ketterer
Dr. Daniela Wagner (Social Media)

 

Associated:

Dr. Gabriela Wacker

Student assistant:

Suza Bartusch
Sarah Döser

External cooperations:

Avenue
AV Medien
Hausmarke tv
Joseph & Sebastian
Leuchtwerk
​​​​​​​Mold & Math
Negative
priorist

 

 

 


First funding phase

The publicity project of the CRC 1391

Approach

Art is action – and aesthetics is a hot topic. Based on these two assumptions, the publicity project of the CRC 1391 mediates between scholarship and the general public, between the past and the present. This approach takes up the CRC’s main thesis: we can only comprehend aesthetic acts and artefacts if we take into account the interplay between the inner logic of artistic processes and techniques (the autological dimension) and the logic of everyday life in the context of social practices (the heterological dimension). Consequently, the CRC’s publicity project ‘translates’ scholarship and knowledge into social practice and interaction in order to stimulate an intense and interactive dialogue with former ‘present ages’. Three perspectives provide conceptual orientation:

  • The sociology of knowledge perspective: How can specialized academic research (autological dimension) be made accessible to a society in which the media are pluralistic and diverse (heterological dimension)?
  • The transdisciplinary / transcultural perspective: In what way does the dialogue between the humanities, natural sciences and social sciences shed new light on functions of the aesthetic?
  • The epistemic perspective: In what way can a historical viewpoint help us understand the ubiquity of the aesthetic in our present age? Where (and how) can we observe analogies and differences when interacting with art and aesthetics today?

Aims

The CRC’s publicity project envisages art as well as discourses on art as a public sphere of action and aesthetic experience, as set forth in recent concepts of performance theory in museum education as well as media and theatre pedagogy. Thus, we go beyond regularly publicizing research findings in media-compatible formats. Though we also use the typical formats of science communication, we enhance them by exploring the potential of exhibition projects, a ‘special lectures’ format, and the series ‘art in public space’. Thus we not only inform the public about the latest research in our projects, but also raise the issue of art and its role in our time from a new theoretical and practical point of view. In that way, the CRC’s model of a praxeological aesthetics will be tested and explored from perspectives that lie beyond our focus on the pre-modern period. This should enable us to find out whether the CRC’s praxeological model can be used to grasp recent developments within the ‘art system’ and place them within a historical context, for example the current debates concerning the autonomy of art, freedom of expression and censorship, sexism, racism, ‘safe spaces’, etc.

Through the interaction between the scholarly findings of the CRC and the social practices of our present age, the publicity project hopes to create continuous feedback loops which will also influence our overall research design. At the same time the publicity project wants to highlight the University of Tübingen as a regional and international forum for the study of aesthetics.

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